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If
South Beach had a
walk of fame, Irene Marie's star would be front and center.
As founder of Irene Marie Management Group, Irene is regarded as
an icon in South Florida, credited with spearheading the
modeling scene in the region. After enjoying success as a high
fashion model in
Paris, Irene
returned to her native home of Miami, Florida and brought
her modeling industry experience with her.
In the early 1980s, a visit from a fashion industry leader in Paris
proved to be a life-altering event for Irene. With the
opportunity offered to partner in opening a modeling agency
together, Irene once again packed her bags for Paris, and trained with
her associate to learn the ins and outs of the business. The
year-round warm weather, blue skies, sandy beaches and Art Deco
architecture of South Florida seemed to be the perfect
backdrop for photo shoots and fashion spreads. Realizing the
potential of the area, Irene
returned to Ft. Lauderdale in 1981 after training and
opened City Models Florida, the city's first international
full-service model management agency. In 1983 the name of the
agency was changed to Irene Marie Models and by 1988 had
outgrown its Ft. Lauderdale
location.
Having realized Miami
Beach's potential as a fashion production
superpower (unpopulated beaches, vibrant colors, unique
lighting), Irene soon decided to move her agency South to the
relatively undiscovered South Beach. In
1989, Irene was one of the first real estate investors in South Beach to
purchase and renovate an original ocean front building. She
moved her agency to the former Sunray Apartments (made famous by
the chainsaw scene in the movie Scarface) located at 728 Ocean Drive.
The relocation would prove to be instrumental in establishing South Florida's acceptance as a fashion mecca.
Following her move to her new oceanfront office, Irene
diligently worked with state and local officials to develop
positive growth and revitalization in the South Beach area.
She sat on prominent local boards including the Florida Motion
Picture & TV Association, the Ocean Drive Association, the Miami
Beach Development Corporation and the Miami-Dade County Film &
Print Advisory Board. Irene's work paid off, and the influx of
entertainment related production in the area lead to South Beach being
recognized as a key locale and dubbed the "third fashion capital
of the world."
Soon after establishing her Miami Beach
agency, Irene became internationally renowned as a leading force
in both the fashion and talent management industries,
discovering future iconic faces such as then 14-year old Niki
Taylor. Under Irene's trained eye and skillful management, Niki
skyrocketed to world-wide fame, at the time appearing on more
magazine covers than anyone else her age. The agency continued
to grow during the early 1990s with the discovery and
development of other iconic models and actors such as David
Fumero, Amber Smith, Tom Pricone, Garcelle Beauvais, Brandi
Quinones, Yollie Roman and Britt Bradford.
In 1992 Forbes magazine listed Irene Marie Models as one of the
top 8 most successful modeling agencies in the world. The
following year Irene opened agency branches in
Atlanta,
Tampa and was the
first Florida
based modeling agency to ever open in New York.
During this period Irene represented the top models in the
business including Marcus Schenkenberg, Jason Shaw, Kimora Lee,
Beverly Peele, Bruno Santos and Ana Nicole Smith. In 1997 after
giving birth to her fifth child, Irene decided to consolidate
her several agencies into one entity, again based out of her Miami Beach
office.
Over the next decade, Irene continued to discover and develop
talent including Cindy Taylor, Amber Arbucci, Vinci Alonso and
Brett Novek. In 2006, Irene along with MTV launched the hit
reality television series 8th & Ocean which chronicled the lives
of 10 models and their relationship with Irene and her staff.
The following year Irene received the key to the City of Miami Beach
in recognition of her cultural and commercial contribution to
the development of the city. The City's proclamation declared
July 11th Irene Marie Day in the City of Miami Beach.
In 2009, after 25 years of service to her community and
industry, the Grand Dame of Modeling retired from the modeling
world and now focuses her time on mentoring students, inspiring
new entrepreneurs and consulting with industry professionals.
Her legacy remains ever-present in the City of Miami Beach
and the fashion community at large.
Throughout the years, Irene has
achieved many accolades in her industry, including the 2005
Women in International Trade (WIT) Award for outstanding
achievement in promoting
South Florida
as a center for international business and trade. Irene
continues to be a member of the Film, Fashion, Music and
Entertainment Task Force of the Greater Miami Convention &
Visitors Bureau and is also a founding mentor of the Women of
Tomorrow Mentor & Scholarship Program. Irene has frequently
served as a special correspondent for print and television
networks including CNN, E! and MTV.
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